Ancient Eastern Wisdom Continues to Grow in Popularity and Gain celebrity endorsements
Recent years have seen a huge rediscovering in the ancient beauty and health practices of the Far East. Beauty rituals from Japan, Korea and China are having a huge moment in the sun as people become aware of how beneficial these ancient natural practice can be to both their health and appearance.
In recent weeks we have reported on some of the celebrity endorsements the products of White Lotus and other quality beauty products of the Far East have received.
To recap quickly
- The acupressure mat is reportedly used by Jennifer Lopez, Elle Macpherson and Kate Beckinsale amongst others.
- Cupping is widely used by celebrities such as Gweneth Paltrow, Kim Kardashian and Jennifer Anniston along with a wide list of A list of sports stars who use it to aid recovery.
- The Jade Rollers are increasingly popular with the lists of celebrity users growing by the day and now including Naomi Campbell, Kylie Minogue, and Victoria Beckham amongst others.
This trend was not missed last week by the Times in the UK who published an article titled ‘The Ancient Exercise that is Suddenly Cool’. The article reported on the growing use of Qi Gong or Chinese Health Exercises to destress, boost fitness and improve longevity.
Qi Gong once the poor cousin of yoga is rapidly growing in popularity and classes are appearing alongside pilates and yoga in fashionable gyms across the country. The practices themselves are thought to be over 5,000 years old and incorporate posture, breathing and controlled focus to harness the body natural energy.
Traditionally these were health practices but were also used to enhance natural beauty by focusing the energy into specific areas of the body like the face and hands.
Celebrity practitioners reportedly include Julia Roberts, Kate Beckinsale, Gweneth Paltrow, Tiger Woods, Iggy Pop and Gary Lightbody of Snow Patrol.
Practitioners benefit from improved health and relaxation in addition to increased focus.
In a world moving ever faster it is no surprise to see more people turning to this ancient wisdom and we at White Lotus many of whom also practice Qi Gong and truly glad to see the growth in popularity of this wonderful art.
Please follow the link to rad the full article at the Times online.
